Sartorial Pairings Has Come a Long Way Baby

Branding: Ray Marrero of theserif.com, Photography: Oriana DeAmicis

If you caught today’s episode of Failure Club you would think all was bleak in my sartorial journey.

But as we all know every failure brings you closer to your goal. And — in our case — every market we had the honor of selling at brought us closer to our own shop. As is often true in everything in life — some days at the markets were amazing and uplifting and we reveled in the camraderie of our fellow vendors — and some days fell at the opposite end of the spectrum.

But much has transpired in the last three months since our Chelsea Market pop up shut down and we pulled out of Williamsburg — and I pulled my hamstring — and I wrenched my back.

We had a quiet, but extremely eventful summer on Bleecker Street and have — this is when the confetti falls from the ceiling — moved into our own shop in NYC’s west village at the intersection of Greenwich Avenue and Perry Street.

At the moment my fellow Failure Clubbers were most worried that I’d still be at the same point in month 12 as I was in month 1, it all clicked in. And my efforts to find a permanent home for our shop were rewarded. While the idea that remaining in a market would have indicated that I had made no progress is clearly off base, it would have meant that I had failed at achieving my stated goal.

But with Jessie’s help I improved the look and feel of my shop — with Gina’s help I upgraded the marketing materials for my business — with Elizabeth’s help I opened up my eyes to the world of social media — and as a result I was able to build my market business into one that sustained me full time rather than one that had  essentially been a part time avocation at the beginning of the year. Even if I had failed to open our shop I would have achieved Failure Club success because I changed my mindset.

Everyone knows that setbacks are part of life. But until you swing for the stars, fall to the ground, and get right back up swinging you haven’t reaped the most important reward of Failure Club – resilience.

But I can’t rest on my laurels now. It’s time to come back swinging again! As you may know I have a two part goal. In addition to opening the shop, I am launching a new menswear brand called Sartorial Pairings. What started as an idea for a blog where I could share my musings on haberdashery has become a passion.

And I could use your help to get it off the ground.

Last night I took the plunge and launched a 30 day raise-it-all-or-gain-nothing fundraising campaign on kickstarter. So please go to kickstarter.com and search for Sartorial Pairings. All I need is $1 each from 29,425 people to launch my brand.

See I meant it – I’ve come out swinging again!!

P.S. Even if you don’t back us I would be eternally grateful if you would check out the acknowledgements because there is a long list of incredibly talented and abundantly generous people who helped me in the last year. And they deserve more than confetti – they deserve a ticker tape parade. Thanks to Failure Club I know that if I put my mind to it I could pull one off.

I’ll just need to dip into the pool of resilience I’ve filled this year!

Advertisements

5 Comments

Filed under Uncategorized

5 responses to “Sartorial Pairings Has Come a Long Way Baby

  1. Yadira Navarro

    Hi Ignacio,
    I’m so excited about your campaign! My boyfriend and I have been following your story, along with the other inspiring souls on Failure Club, and have loved your style! My bf grew up in Williamsburg, is Puerto Rican (with other stuff thrown in), creates leather goods, and loves gentlemanly pursuits! So, of course, you are one of our favorites on the show. I shared your Kickstarter campaign on my FB page and I will be supporting your campaign as my bf loves to wear bow ties! 🙂 Wishing you much success and excited to continue seeing your journey!

    • Yadira:

      You are the greatest – I can’t wait to meet you and I know I’d love your bf too. You guys should stop by the shop. Thank you so much for promoting my campaign and I look forward to seeing your bf in one of my bow ties. Keep an eye on my blog – I’m trying to write an entry everyday during the campaign – I know another ambitious goal.

      I’ll keep your best wishes in my heart!

      Ignacio

  2. Great post. I was checking constantly this blog and I am impressed!

    Extremely useful information particularly the closing
    phase 🙂 I maintain such info a lot. I used to
    be seeking this certain info for a very long time.
    Thanks and good luck.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s